I should start by apologising for the inclusion of football in this post, but I won’t because this post is not about football, it’s about apologies. Institutional apologies. But quoting Valencia football club (which some would say is still not about football) leads me to my conclusions on when things go wrong and someone needs to apologise.

Non-footballing statistic: Valencia have gone eleven games in the league without a win. Two more and they equal the club’s all-time record. Over the past few weeks of unmitigated misery and underachievement the following ‘apologies’, explanations, and random justifications have appeared on their website.

“We have to all pull together…” “We have to be patient and work hard…” “We have to believe more in what we’re working on…” “We have to correct this immediately…” And if all that sounds familiar they were probably stock phrases from Meatloaf songs in the 1980s. Strong, pull together, shoulders to the wheel etc etc. What the fans really want to hear is: “We’re overpaid and useless. We lose because we’re not good enough.”

At the same time as Valencia’s slide to the bottom another outrage has been brewing in the world of retailing. Women’s products are more expensive than the male equivalent. In Boots, a pack of ten mens razors cost £1.49, but a pack of eight women’s razors costs £2.29 The reason: women’s razors are pink. And the issue of gender pricing goes beyond razors. However, that’s not my beef in the blog.

No, the response by Boots to this pricing disparity was to level out the costs of razors and bizarrely, eye creams so that men and women paid the same price. All well and good, you cry, but have a look at the explanation and ‘apology’ issued by Boots.

“We immediately conducted a review on all Boots own-brand and proprietary ranges to better understand the cited examples. This review has reassured us that for Boots own brands the two reported examples, Boots disposable razors and Botanics eye roll-on, are indeed exceptional cases which do not completely meet our principles and we are taking action to correct these prices.”

What they should have said was, “It’s a fair cop, guv. We was caught red-handed fleecing the ladies. We won’t do it again. (Not on those two products anyway…”

Arguably, the most insidious apologies follow the conclusions of enquiries. Tragic cases of victims of police wrongdoing, social services neglect, or some other institutional calamity always seems to produce an earnest looking official who says with deadpan sincerity, “Lessons have been learned.”

With one tragedy after another, year after year, it makes you wonder how many lessons there are before the course is completed. The pathetic ‘lessons have been learned’ statement is debilitating not only in its lack of meaning, but the way it is used as a sort of default statement, a token gesture of redemption rather than a full on apology.

I once read somewhere that blog posts should be happy and uplifting, so I’m sorry if this post has made you miserable. In my defence I’m working hard to bring it up to the standards you expect and in hindsight, reading it back, lessons will be learned. The next blog post scheduled is about Kindle hypocrites and is really good, and the post after that is an absolute rotter.

<< Back to Random Posts



12 thoughts on “Apologies

  1. What about the people and organisations who can’t be bothered to issue an apology and say: “We do not think it would be appropriate for us to comment at this juncture.” Or: “It is our policy not to comment on individual cases.”
    PS I was just on my way to bed and now I”m really angry.

    Liked by 1 person

  2. Apologies are huge in Canada. We are reputed to apologize when someone steps on our feet. “Oh, I’m sorry. I shouldn’t have put my foot in your way.” Our governments regularly apologize for things that happened decades ago — terrible things, it’s true, but I wonder how much good the apologies do, especially as they are at least in part intended to make whatever political party is in power look good.
    Can’t wait for those upcoming posts!

    Liked by 1 person

  3. Apologies seem almost silly nowadays. I say that with tongue firmly planted in cheek. What I find interesting is murders crying and apologizing for what they did, when in actual fact, they’re doing it because they were caught. Oh, well. It is the day after Groundhog Day here. Things have been known to change quickly during this time of year.

    Liked by 1 person

  4. Can’t begin to comment on anything to do with football, but regarding male and female price discrepancies, I often rant about the cost of a haircut. When Sam goes it’s £9.50, but when I go the price is nearly double that. If I ever went to one of those upmarket ‘salons’ in our local town the price could quadruple!

    Liked by 1 person

Don't be afraid to leave a comment. I don't bite. (But I know people who do...)

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s