I should start by apologising for the inclusion of football in this post, but I won’t because this post is not about football, it’s about apologies. Institutional apologies. But quoting Valencia football club (which some would say is still not about football) leads me to my conclusions on when things go wrong and someone needs to apologise.

Non-footballing statistic: Valencia have gone eleven games in the league without a win. Two more and they equal the club’s all-time record. Over the past few weeks of unmitigated misery and underachievement the following ‘apologies’, explanations, and random justifications have appeared on their website.

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Supporting Valencia

You might not be interested in football (and let’s just pause here to remind our non-European friends it is football, not soccer), but Spanish side Valencia have in recent years transcended the sport to such a degree even die-hard football haters would sit up and take notice.

Settled on Spain’s Mediterranean coast, Valencia Club de Futbol have several nicknames: Els Taronges (the oranges), Los Che (the boys), Los Murcielagos (the bats), Los Coppas de los Keystone. (I made that one up) and probably a few more gifted by supporters of local rivals Levante.

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