Marketing And Creating That Killer Brand By New York-Based Consultant Theo Rand

Following the arson attack in Managua during the central American leg of Toten Herzen’s Malandanti world tour (unofficially retitled the Let the Insurance Cover It tour) Alien Noise brought in brand management consultant Theo Rand of New York firm Solid Gold to advise on damage limitation.

Alien Noise, in an uncharacteristic act of altruism, invited Rand to offer marketing and promotional advice to indie authors and this is what he had to say.

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Yet Another Author Invite

I’ve done this twice before and on both occasions been overwhelmed by the lack of response. All authors need help, a word in the internet’s ear and I don’t like taking without giving. In the past I have laid down a few rules, the intention being to give authors who write ‘outside the box’ a chance to get their work noticed. There obviously aren’t many authors writing outside the box, and I’m still not prepared to allow romances on a blog predominantly themed towards heavy rock, vampirism, black magic and weirdness!

But in spite of previous attempts I’m going to have another go…

Authors, would you like to have a feature here at The Opening Sentence?

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