Marketing And Creating That Killer Brand By New York-Based Consultant Theo Rand

Following the arson attack in Managua during the central American leg of Toten Herzen’s Malandanti world tour (unofficially retitled the Let the Insurance Cover It tour) Alien Noise brought in brand management consultant Theo Rand of New York firm Solid Gold to advise on damage limitation.

Alien Noise, in an uncharacteristic act of altruism, invited Rand to offer marketing and promotional advice to indie authors and this is what he had to say.

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