The keen eyed among you may have noticed a certain erratic quality to this blog. It ebbs and flows like a confused tide, sometimes engulfing the land with a quick succession of articles; sometimes it goes all Southport and retreats to the sea, leaving people wondering if they’ll ever see anything again.
I’m writing this in the Calf’s Head, a pub in the Lancashire village of Worston. I’m waiting for a cappucino to cool down and I’m absolutely filthy. I’ve been jetwashing the flagstones of a stately home all day and there’s a lot of damp blowback from a diesel powered jetwash.
These Tuesday moments are normally when I write my blog articles, but today I am a husk, an empty shell, bereft of ideas. Truth be told there is a reason.
I keep reading articles about newsletters and how important they are for authors. Produce a newsletter, harvest those emails, build a reader base. But a newsletter must have a reason for people to subscribe to it, and that reaseon is exclusive content. If I write too much for this blog there’ll be nothing left for the newsletter.
And the articles I’ve got lined up for the newsletter are tremendous. Of course I can’t tell you what they are because you’ll have to subscribe to it. There might be chapter extras (like deleted scenes on film DVDs), competitions and hopefully exclusive interviews with very very famous people.
Thing is, a newsletter will be just one more thing that needs marketing. After all, if I can’t persuade people to read my novels how will I persuade people to read my newsletter? Being free might be the differentiating factor here! Giving stuff away might be an incentive. People like free stuff.
And thus the blog is at risk of withering on the internet vine, a mere shadow of its former greatness. A repository of asides, glib observations and holding pages for the ever-expanding TotenUniverse.
The pub is now filling up, a noisy phalanx of interlopers, but nothing like the two deafening funeral parties I’ve been trapped in on previous visits. I’m off for a Chinese take-away, an event that means nothing to me, but evidently enthralls some people on other more trivial social media sites.
Look at that; I’ve just written an entire blog post about absolutely nothing at all. Maybe it’s the start of a new trend.